Primary Objective

Articulate the vision of the Red Cross Lifeblood Preventative Health strategy with creative and strategic assistance, empowering the executive team to make informed decisions regarding the direction of the 2027 strategy. This groundbreaking initiative extends beyond conventional blood collection, strategically positioning Red Cross Lifeblood as a comprehensive health service provider.

Problem Statement. What We Heard

Red Cross Lifeblood's new 5-year strategy aims to become "essential to health" in Australia by improving overall health, increasing blood supplies, and raising brand awareness. This involves expanding beyond blood collection to offer additional health services. The organization seeks strategic guidance to clarify the necessary actions for achieving these goals. This significant shift will impact various aspects, including costs, branding, processes, customer experience, and regulations. The Executive Team requires a compelling vision to justify further investment and inspire confidence in this transformative proposition.